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		<title>ElcomSoft&#8217;s Phone Forensics Software Offers Near Real-Time Access to iCloud Backups</title>
		<link>http://www.macrumors.com/2012/05/18/elcomsofts-phone-forensics-software-offers-near-real-time-access-to-icloud-backups/</link>
		<comments>http://www.macrumors.com/2012/05/18/elcomsofts-phone-forensics-software-offers-near-real-time-access-to-icloud-backups/#comments</comments>
		<pubDate>Fri, 18 May 2012 20:11:08 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/18/elcomsofts-phone-forensics-software-offers-near-real-time-access-to-icloud-backups/</guid>
		<description><![CDATA[<img src="http://images.macrumors.com/article-new/2012/05/elcomsoft_phone_password_breaker-150x248.jpg" alt="" width="150" height="248" class="alignright size-medium wp-image-343433" />Russian forensics firm ElcomSoft earlier this week <a href="http://blog.crackpassword.com/2012/05/elcomsoft-helps-investigate-crime-providing-yet-another-way-to-break-into-ios-with-icloud-attack/">announced</a> that it has discovered a way to easily access iCloud backups of iOS devices, incorporating the functionality into its <a href="http://www.elcomsoft.com/eppb.html">Elcomsoft Phone Password Breaker</a> software.  While the Apple ID and password must be known in order to access the iCloud data, once that information has been obtained the software makes it easy for investigators to download full iCloud backups and then follow incremental backups in near real-time to track a device's use without the knowledge of the user.<blockquote>ElcomSoft researchers analyzed the communication protocol connecting iPhone users with Apple iCloud, and were able to emulate the correct commands in order to retrieve the content of iOS users’ iCloud storage. It’s important to note that, unlike offline backups that may come encrypted and must be broken into (a time-consuming operation), data retrieved from iCloud is received in plain, unencrypted form . The 5GB  of storage space can be retrieved in reasonable time, while receiving incremental updates is even faster.</blockquote>Obtaining a user's Apple ID password may not always be trivial, but ElcomSoft tools can also be used to capture that information from offline backups stored in iTunes.  And of course if the user disables iCloud syncing on its device or changes the Apple ID password, remote access is lost.
<br />

<br />
ElcomSoft has been at the forefront of development of password-cracking tools, last year incorporating a tool to <a href="http://www.macrumors.com/2011/05/24/forensics-firm-offers-tools-to-defeat-ios-4-encryption/">bypass hardware encryption</a> included in iOS 4.  Such tools are increasingly being used by law enforcement to aid their investigations as smartphones become increasingly common and collect a growing amount of information about users and their activity.
<br />

<br />
ElcomSoft offers several levels of its software, with the most powerful versions restricted to certain governmental agencies, including law enforcement, intelligence services, and other qualified forensic organizations.<br />
<br />
<br />
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			<content:encoded><![CDATA[<p><img src="http://images.macrumors.com/article-new/2012/05/elcomsoft_phone_password_breaker-150x248.jpg" alt="" title="elcomsoft_phone_password_breaker" width="150" height="248" class="alignright size-medium wp-image-343433" />Russian forensics firm ElcomSoft earlier this week <a href="http://blog.crackpassword.com/2012/05/elcomsoft-helps-investigate-crime-providing-yet-another-way-to-break-into-ios-with-icloud-attack/">announced</a> that it has discovered a way to easily access iCloud backups of iOS devices, incorporating the functionality into its <a href="http://www.elcomsoft.com/eppb.html">Elcomsoft Phone Password Breaker</a> software.  While the Apple ID and password must be known in order to access the iCloud data, once that information has been obtained the software makes it easy for investigators to download full iCloud backups and then follow incremental backups in near real-time to track a device&#8217;s use without the knowledge of the user.<br />
<blockquote>ElcomSoft researchers analyzed the communication protocol connecting iPhone users with Apple iCloud, and were able to emulate the correct commands in order to retrieve the content of iOS users’ iCloud storage. It’s important to note that, unlike offline backups that may come encrypted and must be broken into (a time-consuming operation), data retrieved from iCloud is received in plain, unencrypted form . The 5GB  of storage space can be retrieved in reasonable time, while receiving incremental updates is even faster.</p></blockquote>
<p>Obtaining a user&#8217;s Apple ID password may not always be trivial, but ElcomSoft tools can also be used to capture that information from offline backups stored in iTunes.  And of course if the user disables iCloud syncing on its device or changes the Apple ID password, remote access is lost.<br />
<br/></p>
<p><br/><br />
ElcomSoft has been at the forefront of development of password-cracking tools, last year incorporating a tool to <a href="http://www.macrumors.com/2011/05/24/forensics-firm-offers-tools-to-defeat-ios-4-encryption/">bypass hardware encryption</a> included in iOS 4.  Such tools are increasingly being used by law enforcement to aid their investigations as smartphones become increasingly common and collect a growing amount of information about users and their activity.<br />
<br/></p>
<p><br/><br />
ElcomSoft offers several levels of its software, with the most powerful versions restricted to certain governmental agencies, including law enforcement, intelligence services, and other qualified forensic organizations.<br/><br />
<br/><br />
<br/><br />
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		<title>Apple in Talks to Open R&amp;D Facility in Russia&#8217;s Skolkovo Innovation Centre?</title>
		<link>http://www.macrumors.com/2012/05/18/apple-in-talks-to-open-rd-facility-in-russias-skolkovo-innovation-centre/</link>
		<comments>http://www.macrumors.com/2012/05/18/apple-in-talks-to-open-rd-facility-in-russias-skolkovo-innovation-centre/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:15:57 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/18/apple-in-talks-to-open-rd-facility-in-russias-skolkovo-innovation-centre/</guid>
		<description><![CDATA[<img src="http://images.macrumors.com/article-new/2012/05/skolkovo_logo-150x107.jpg" alt="" width="150" height="107" class="alignright size-medium wp-image-343423" />Russian newspaper <i>Izvestia</i> <a href="http://www.izvestia.ru/news/524617">reports</a> [<a href="http://translate.google.com/translate?u=http://www.izvestia.ru/news/524617&#38;hl=en&#38;langpair=auto%7Cen">Google translation</a>] that the organizers behind the <a href="http://www.sk.ru/?sc_Lang=en">Skolkovo technology park</a> near Moscow are currently in talks with a number of high-profile companies including Apple, Google, and Facebook about locating research and development facilities in the area.  Skolkovo has already landed agreements with <a href="http://www.microsoft.com/en-us/news/press/2010/nov10/11-01MSSKolkovoFundPR.aspx">Microsoft</a>, IBM, General Electric, Cisco, and others, with the project's backers envisioning the region becoming Russia's version of Silicon Valley bolstered by dozens of major corporations.
<br />

<br />
According to the report, Apple officials in Moscow declined to comment on the claims, but Skolkovo executive Roman Romanovsky indicated that the two sides have expressed interest in negotiating about possibilities. No deal appears to be imminent, although Romanovsky hopes that the talks will eventually lead to an agreement.
<br />

<br />
Apple is in the process of opening up its <a href="http://www.macrumors.com/2012/01/25/apple-ramping-up-operations-in-israel-with-anobit-acquisition-and-new-research-center/">first major international research and development center</a> in Israel, looking to leverage its own expertise and that of Anobit, an Israeli flash memory company acquired by Apple earlier this year, to spur new innovations.<br />
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			<content:encoded><![CDATA[<p><img src="http://images.macrumors.com/article-new/2012/05/skolkovo_logo-150x107.jpg" alt="" title="skolkovo_logo" width="150" height="107" class="alignright size-medium wp-image-343423" />Russian newspaper <i>Izvestia</i> <a href="http://www.izvestia.ru/news/524617">reports</a> [<a href="http://translate.google.com/translate?u=http://www.izvestia.ru/news/524617&#038;hl=en&#038;langpair=auto%7Cen">Google translation</a>] that the organizers behind the <a href="http://www.sk.ru/?sc_Lang=en">Skolkovo technology park</a> near Moscow are currently in talks with a number of high-profile companies including Apple, Google, and Facebook about locating research and development facilities in the area.  Skolkovo has already landed agreements with <a href="http://www.microsoft.com/en-us/news/press/2010/nov10/11-01MSSKolkovoFundPR.aspx">Microsoft</a>, IBM, General Electric, Cisco, and others, with the project&#8217;s backers envisioning the region becoming Russia&#8217;s version of Silicon Valley bolstered by dozens of major corporations.<br />
<br/></p>
<p><br/><br />
According to the report, Apple officials in Moscow declined to comment on the claims, but Skolkovo executive Roman Romanovsky indicated that the two sides have expressed interest in negotiating about possibilities. No deal appears to be imminent, although Romanovsky hopes that the talks will eventually lead to an agreement.<br />
<br/></p>
<p><br/><br />
Apple is in the process of opening up its <a href="http://www.macrumors.com/2012/01/25/apple-ramping-up-operations-in-israel-with-anobit-acquisition-and-new-research-center/">first major international research and development center</a> in Israel, looking to leverage its own expertise and that of Anobit, an Israeli flash memory company acquired by Apple earlier this year, to spur new innovations.<br/><br />
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		<title>Apple&#8217;s Annual iTunes Festival in London Moves to September</title>
		<link>http://www.macrumors.com/2012/05/18/apples-annual-itunes-festival-in-london-moves-to-september/</link>
		<comments>http://www.macrumors.com/2012/05/18/apples-annual-itunes-festival-in-london-moves-to-september/#comments</comments>
		<pubDate>Fri, 18 May 2012 15:21:17 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/18/apples-annual-itunes-festival-in-london-moves-to-september/</guid>
		<description><![CDATA[Each July since 2007, Apple has held its iTunes Festival in London, offering a month's worth of free concerts from some of the industry's top performers.  Apple is now beginning to <a href="http://www.itunesfestival.com/">unveil this year's plans</a>, and the most notable change for 2012 is a move to the month of September.
<br />

<br />
For the fourth consecutive year, the iTunes Festival will be held at The Roundhouse in London, with at least 60 acts performing over the 30 nights of the festival. Five acts have been announced so far: Usher (September 1), Emeli Sandé (September 5), Jack White (September 8), Norah Jones (September 10), and One Direction (September 20).
<br />

<br />
<img src="http://images.macrumors.com/article-new/2012/05/itunes_festival_2012.jpg" alt="" width="560" height="503" class="aligncenter size-full wp-image-343411" />
<br />
Free tickets are available through a lottery system to residents of the UK, Ireland, France, Germany and the Netherlands, and Apple will also be streaming live video of the concerts directly through iTunes on the desktop or through a dedicated mobile app.  The app appears to currently be limited to customers in the UK, and the company notes on its <a href="http://www.itunesfestival.com/international">international site</a> for the festival that it will announce streaming options in other countries in August.
<br />

<br />
Apple also typically releases <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewFeature?id=440027055">a number of live EPs and albums</a> from the shows, available for purchase through the iTunes Store.<br />
<br />
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			<content:encoded><![CDATA[<p>Each July since 2007, Apple has held its iTunes Festival in London, offering a month&#8217;s worth of free concerts from some of the industry&#8217;s top performers.  Apple is now beginning to <a href="http://www.itunesfestival.com/">unveil this year&#8217;s plans</a>, and the most notable change for 2012 is a move to the month of September.<br />
<br/></p>
<p><br/><br />
For the fourth consecutive year, the iTunes Festival will be held at The Roundhouse in London, with at least 60 acts performing over the 30 nights of the festival. Five acts have been announced so far: Usher (September 1), Emeli Sandé (September 5), Jack White (September 8), Norah Jones (September 10), and One Direction (September 20).<br />
<br/></p>
<p><br/><br />
<img src="http://images.macrumors.com/article-new/2012/05/itunes_festival_2012.jpg" alt="" title="itunes_festival_2012" width="560" height="503" class="aligncenter size-full wp-image-343411" /><br />
<br/><br />
Free tickets are available through a lottery system to residents of the UK, Ireland, France, Germany and the Netherlands, and Apple will also be streaming live video of the concerts directly through iTunes on the desktop or through a dedicated mobile app.  The app appears to currently be limited to customers in the UK, and the company notes on its <a href="http://www.itunesfestival.com/international">international site</a> for the festival that it will announce streaming options in other countries in August.<br />
<br/></p>
<p><br/><br />
Apple also typically releases <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewFeature?id=440027055">a number of live EPs and albums</a> from the shows, available for purchase through the iTunes Store.<br/><br />
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		<title>Steve Jobs &#8216;Worked Closely&#8217; on Design of Next-Generation iPhone with Larger Display</title>
		<link>http://www.macrumors.com/2012/05/17/steve-jobs-worked-closely-on-design-of-next-generation-iphone-with-larger-display/</link>
		<comments>http://www.macrumors.com/2012/05/17/steve-jobs-worked-closely-on-design-of-next-generation-iphone-with-larger-display/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:50:45 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/steve-jobs-worked-closely-on-design-of-next-generation-iphone-with-larger-display/</guid>
		<description><![CDATA[<img src="http://images.macrumors.com/article-new/2011/10/jobs_white_iphone_4-150x147.jpg" alt="" width="150" height="147" class="alignright size-medium wp-image-326024" /><a href="http://www.bloomberg.com/news/2012-05-17/apple-said-to-plan-overhaul-of-iphone-with-bigger-screen.html"><i>Bloomberg</i> reports</a> that Steve Jobs was intimately involved in the design work for the next-generation iPhone scheduled for release later this year, reiterating claims that the device will be a substantial change from previous designs in part because of a larger display.<blockquote>Apple, based in Cupertino, California, has placed orders from suppliers in Asia for screens that are bigger than the 3.5- inch size now on the smartphone, said one of the people, who asked not to be identified because the plans aren’t public. Apple co-founder Steve Jobs had worked closely on the redesigned phone before his death in October, one person said. [...]
<br />

<br />
Apple has been working on the new device since before the current iPhone 4S model was introduced last October, said one person with knowledge of the project. Jobs, who had gone on medical leave from Apple starting last January, played a key role in developing the phone, this person said.</blockquote><i>Bloomberg</i> becomes the third major publication to offer an independent report this week  regarding a larger display for the next iPhone, following <a href="http://www.macrumors.com/2012/05/16/apple-ordering-screens-of-at-least-4-inches-for-next-generation-iphone/"><I>The Wall Street Journal</i> and <i>Reuters</i></a> yesterday.<br />
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			<content:encoded><![CDATA[<p><img src="http://images.macrumors.com/article-new/2011/10/jobs_white_iphone_4-150x147.jpg" alt="" title="jobs_white_iphone_4" width="150" height="147" class="alignright size-medium wp-image-326024" /><a href="http://www.bloomberg.com/news/2012-05-17/apple-said-to-plan-overhaul-of-iphone-with-bigger-screen.html"><i>Bloomberg</i> reports</a> that Steve Jobs was intimately involved in the design work for the next-generation iPhone scheduled for release later this year, reiterating claims that the device will be a substantial change from previous designs in part because of a larger display.<br />
<blockquote>Apple, based in Cupertino, California, has placed orders from suppliers in Asia for screens that are bigger than the 3.5- inch size now on the smartphone, said one of the people, who asked not to be identified because the plans aren’t public. Apple co-founder Steve Jobs had worked closely on the redesigned phone before his death in October, one person said. [...]<br />
<br/></p>
<p><br/><br />
Apple has been working on the new device since before the current iPhone 4S model was introduced last October, said one person with knowledge of the project. Jobs, who had gone on medical leave from Apple starting last January, played a key role in developing the phone, this person said.</p></blockquote>
<p><i>Bloomberg</i> becomes the third major publication to offer an independent report this week  regarding a larger display for the next iPhone, following <a href="http://www.macrumors.com/2012/05/16/apple-ordering-screens-of-at-least-4-inches-for-next-generation-iphone/"><I>The Wall Street Journal</i> and <i>Reuters</i></a> yesterday.<br/><br />
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		<title>Screenwriter Aaron Sorkin Shares Some Thoughts About Steve Jobs Biopic, Woz Hired As Advisor</title>
		<link>http://www.macrumors.com/2012/05/17/screenwriter-aaron-sorkin-shares-some-thoughts-about-steve-jobs-biopic-woz-hired-as-advisor/</link>
		<comments>http://www.macrumors.com/2012/05/17/screenwriter-aaron-sorkin-shares-some-thoughts-about-steve-jobs-biopic-woz-hired-as-advisor/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:15:00 +0000</pubDate>
		<dc:creator>Jordan Golson</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/screenwriter-aaron-sorkin-shares-some-thoughts-about-steve-jobs-biopic-woz-hired-as-advisor/</guid>
		<description><![CDATA[<img src="http://images.macrumors.com/article-new/2012/05/sorkin_social_network-150x199.jpg" alt="Sorkin social network 150x199" width="150" height="199" class="alignright" />Aaron Sorkin, the creative genius behind <em>The Social Network</em>, <em>The West Wing</em>, and upcoming HBO show <em><a href="http://insidetv.ew.com/2012/04/29/second-newsroom-trailer/">The Newsroom</a></em> was recently <a href="http://www.macrumors.com/2012/05/15/aaron-sorkin-confirmed-as-screenwriter-for-film-adaptation-of-steve-jobs-biography/">confirmed as the screenwriter</a> for Sony's upcoming movie based on Walter Isaacson's biography of Steve Jobs -- though, Sorkin himself says he has a lot of work to do.<br />
<br />
<em>Reuters</em> reports that Sorkin held an <a href="http://www.reuters.com/article/2012/05/17/entertainment-us-stevejobs-film-idUSBRE84G1H320120517">interview with reporters</a> and said he was still looking for something in Jobs' life to hang the movie on.<br />
<blockquote>Sorkin noted that "The Social Network" saw the Facebook story through the lens of an acrimonious lawsuit that pitted CEO Mark Zuckerberg against his Harvard friends over the creation of the social media network.<br />
<br />
"Drama is tension versus obstacle. Someone wants something, something is standing in their way of getting it. They want the money, they want the girl, they want to get to Philadelphia - doesn't matter ... And I need to find that event and I will. I just don't know what it is," Sorkin said.</blockquote>He noted that it won't be a "straight ahead biography" because a biography has a natural "cradle-to-grave structure" that is very hard to overcome.<br />
<br />
Sorkin also disclosed that Apple co-founder Steve Wozniak has been hired as a consultant by Sony Pictures to advise the filmmakers on the technical aspects of computers and about Jobs himself.<br />
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			<content:encoded><![CDATA[<p><img src="http://images.macrumors.com/article-new/2012/05/sorkin_social_network-150x199.jpg" alt="Sorkin social network 150x199" title="sorkin_social_network-150x199.jpg" width="150" height="199" class="alignright" />Aaron Sorkin, the creative genius behind <em>The Social Network</em>, <em>The West Wing</em>, and upcoming HBO show <em><a href="http://insidetv.ew.com/2012/04/29/second-newsroom-trailer/">The Newsroom</a></em> was recently <a href="http://www.macrumors.com/2012/05/15/aaron-sorkin-confirmed-as-screenwriter-for-film-adaptation-of-steve-jobs-biography/">confirmed as the screenwriter</a> for Sony&#8217;s upcoming movie based on Walter Isaacson&#8217;s biography of Steve Jobs &#8212; though, Sorkin himself says he has a lot of work to do.<br/><br />
<br/><br />
<em>Reuters</em> reports that Sorkin held an <a href="http://www.reuters.com/article/2012/05/17/entertainment-us-stevejobs-film-idUSBRE84G1H320120517">interview with reporters</a> and said he was still looking for something in Jobs&#8217; life to hang the movie on.<br/></p>
<blockquote><p>Sorkin noted that &#8220;The Social Network&#8221; saw the Facebook story through the lens of an acrimonious lawsuit that pitted CEO Mark Zuckerberg against his Harvard friends over the creation of the social media network.<br/><br />
<br/><br />
&#8220;Drama is tension versus obstacle. Someone wants something, something is standing in their way of getting it. They want the money, they want the girl, they want to get to Philadelphia &#8211; doesn&#8217;t matter &#8230; And I need to find that event and I will. I just don&#8217;t know what it is,&#8221; Sorkin said.</p></blockquote>
<p>He noted that it won&#8217;t be a &#8220;straight ahead biography&#8221; because a biography has a natural &#8220;cradle-to-grave structure&#8221; that is very hard to overcome.<br/><br />
<br/><br />
Sorkin also disclosed that Apple co-founder Steve Wozniak has been hired as a consultant by Sony Pictures to advise the filmmakers on the technical aspects of computers and about Jobs himself.<br/><br />
<br/><br />
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			<wfw:commentRss>http://www.macrumors.com/2012/05/17/screenwriter-aaron-sorkin-shares-some-thoughts-about-steve-jobs-biopic-woz-hired-as-advisor/feed/</wfw:commentRss>
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		<title>Apple Board Member Mickey Drexler on Steve Jobs&#8217; iCar Dreams, Apple&#8217;s Living Room Push</title>
		<link>http://www.macrumors.com/2012/05/17/apple-board-member-mickey-drexler-on-steve-jobs-icar-dreams-apples-living-room-push/</link>
		<comments>http://www.macrumors.com/2012/05/17/apple-board-member-mickey-drexler-on-steve-jobs-icar-dreams-apples-living-room-push/#comments</comments>
		<pubDate>Thu, 17 May 2012 21:18:43 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/apple-board-member-mickey-drexler-on-steve-jobs-icar-dreams-apples-living-room-push/</guid>
		<description><![CDATA[<img src="http://images.macrumors.com/article-new/2012/05/apple_car.jpg" alt="" width="150" height="150" class="alignright size-full wp-image-343389" />Speaking at <i>Fast Company</i>'s Innovation Uncensored conference earlier this week, J. Crew CEO and Apple board member Mickey Drexler <a href="http://www.fastcompany.com/1837636/j-crew-ceo-apple-mickey-dexler-steve-jobs-icar-living-room-plans">shared his thoughts</a> (<a href="http://www.businessinsider.com/steve-jobs-wanted-to-build-an-icar-2012-5">via <i>Business Insider</i></a>) on several topics related to Apple, including Steve Jobs' dream to build an "iCar" that would have revolutionized the automobile industry.  While the idea obviously never developed very far, it is an intriguing glimpse into Jobs' interests and ambitions.
<br />

<br />
Drexler also mentioned in passing that Apple will be making a push into the living room "in the near future", fueling further interest in and speculation on an Apple television set and perhaps ultimately content deals that could remake how television content is consumed.<blockquote>Look at the car business – it's a tragedy in America. Who's designing the cars? They talk about expense, they talk about this, and then you say 'Who's designing the cars?'
<br />

<br />
Steve's dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone...the living room they're dealing with at some point in the near future.</blockquote>
<br />
Drexler closed with a quip about how difficult it is to take over a company that is doing well, comparing his move to take over struggling J. Crew nearly a decade ago with Tim Cook's move to the CEO position at Apple.
<br />

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<i>(Photo via <a href="http://www.flickr.com/photos/juanpol/18836533/">Flickr/juanpol</a>)</i><br />
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			<content:encoded><![CDATA[<p><img src="http://images.macrumors.com/article-new/2012/05/apple_car.jpg" alt="" title="apple_car" width="150" height="150" class="alignright size-full wp-image-343389" />Speaking at <i>Fast Company</i>&#8217;s Innovation Uncensored conference earlier this week, J. Crew CEO and Apple board member Mickey Drexler <a href="http://www.fastcompany.com/1837636/j-crew-ceo-apple-mickey-dexler-steve-jobs-icar-living-room-plans">shared his thoughts</a> (<a href="http://www.businessinsider.com/steve-jobs-wanted-to-build-an-icar-2012-5">via <i>Business Insider</i></a>) on several topics related to Apple, including Steve Jobs&#8217; dream to build an &#8220;iCar&#8221; that would have revolutionized the automobile industry.  While the idea obviously never developed very far, it is an intriguing glimpse into Jobs&#8217; interests and ambitions.<br />
<br/></p>
<p><br/><br />
Drexler also mentioned in passing that Apple will be making a push into the living room &#8220;in the near future&#8221;, fueling further interest in and speculation on an Apple television set and perhaps ultimately content deals that could remake how television content is consumed.<br />
<blockquote>Look at the car business – it&#8217;s a tragedy in America. Who&#8217;s designing the cars? They talk about expense, they talk about this, and then you say &#8216;Who&#8217;s designing the cars?&#8217;<br />
<br/></p>
<p><br/><br />
Steve&#8217;s dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone&#8230;the living room they&#8217;re dealing with at some point in the near future.</p></blockquote>
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<br/><br />
Drexler closed with a quip about how difficult it is to take over a company that is doing well, comparing his move to take over struggling J. Crew nearly a decade ago with Tim Cook&#8217;s move to the CEO position at Apple.<br />
<br/></p>
<p><br/><br />
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			<wfw:commentRss>http://www.macrumors.com/2012/05/17/apple-board-member-mickey-drexler-on-steve-jobs-icar-dreams-apples-living-room-push/feed/</wfw:commentRss>
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		<title>Verizon Clarifies Discontinuation of Grandfathered Unlimited Data: Applies to New Subsidized Devices</title>
		<link>http://www.macrumors.com/2012/05/17/verizon-clarifies-discontinuation-of-grandfathered-unlimited-data-applies-to-new-subsidized-devices/</link>
		<comments>http://www.macrumors.com/2012/05/17/verizon-clarifies-discontinuation-of-grandfathered-unlimited-data-applies-to-new-subsidized-devices/#comments</comments>
		<pubDate>Thu, 17 May 2012 20:41:47 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/verizon-clarifies-discontinuation-of-grandfathered-unlimited-data-applies-to-new-subsidized-devices/</guid>
		<description><![CDATA[Verizon yesterday <a href="http://www.macrumors.com/2012/05/16/verizon-planning-to-end-grandfathered-unlimited-data-plans-with-lte-switch/">made headlines</a> for comments from Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its grandfathered unlimited data plans when the carrier rolls out new shared data plans this summer.  Verizon dropped those unlimited data plans within months of introducing the iPhone early last year, but customers who had previously been on the unlimited plans have been allowed to keep them, even through handset upgrades.
<br />

<br />
<img src="http://images.macrumors.com/article-new/2011/05/verizon_iphone_cook-500x331.jpg">
<br />
<i>Tim Cook and Verizon Wireless CEO Dan Mead introduce the Verizon iPhone in January 2011</i>
<br />
Verizon <a href="http://bits.blogs.nytimes.com/2012/05/17/verizon-clarifies-shared-data-plans/">issued a clarification</a> to <i>The New York Times</i> today, noting that the loss of grandfathered unlimited plans will be limited to those customers purchasing new subsidized devices for use on the carrier.  Users who do not upgrade their devices or who choose to upgrade at unsubsidized prices will be able to keep their unlimited data plans.  Still, the change would appear to be set to affect the majority of Verizon's current unlimited data customers, as most customers are interested in regular handset upgrades at subsidized prices.<blockquote>- Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.
<br />

<br />
- When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.
<br />

<br />
- Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.
<br />

<br />
- The same pricing and policies will be applied to all 3G and 4GLTE smartphones.</blockquote>Sprint remains the only major U.S. carrier to offer unlimited data for iPhone users, and the carrier has indicated that it <a href="http://www.macrumors.com/2012/04/25/sprint-to-offer-unlimited-data-plans-for-next-iphone-even-if-lte-included/">will continue to do so</a> for the next-generation device, even if it supports 4G LTE networks that could lead to consumers using more data capacity.<br />
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			<content:encoded><![CDATA[<p>Verizon yesterday <a href="http://www.macrumors.com/2012/05/16/verizon-planning-to-end-grandfathered-unlimited-data-plans-with-lte-switch/">made headlines</a> for comments from Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its grandfathered unlimited data plans when the carrier rolls out new shared data plans this summer.  Verizon dropped those unlimited data plans within months of introducing the iPhone early last year, but customers who had previously been on the unlimited plans have been allowed to keep them, even through handset upgrades.<br />
<br/></p>
<p><br/><br />
<center><img src="http://images.macrumors.com/article-new/2011/05/verizon_iphone_cook-500x331.jpg"><br />
<br/><br />
<i>Tim Cook and Verizon Wireless CEO Dan Mead introduce the Verizon iPhone in January 2011</i></center><br />
<br/><br />
Verizon <a href="http://bits.blogs.nytimes.com/2012/05/17/verizon-clarifies-shared-data-plans/">issued a clarification</a> to <i>The New York Times</i> today, noting that the loss of grandfathered unlimited plans will be limited to those customers purchasing new subsidized devices for use on the carrier.  Users who do not upgrade their devices or who choose to upgrade at unsubsidized prices will be able to keep their unlimited data plans.  Still, the change would appear to be set to affect the majority of Verizon&#8217;s current unlimited data customers, as most customers are interested in regular handset upgrades at subsidized prices.<br />
<blockquote>- Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.<br />
<br/></p>
<p><br/><br />
- When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.<br />
<br/></p>
<p><br/><br />
- Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.<br />
<br/></p>
<p><br/><br />
- The same pricing and policies will be applied to all 3G and 4GLTE smartphones.</p></blockquote>
<p>Sprint remains the only major U.S. carrier to offer unlimited data for iPhone users, and the carrier has indicated that it <a href="http://www.macrumors.com/2012/04/25/sprint-to-offer-unlimited-data-plans-for-next-iphone-even-if-lte-included/">will continue to do so</a> for the next-generation device, even if it supports 4G LTE networks that could lead to consumers using more data capacity.<br/><br />
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		<title>Apple Cutting Off Mac App Store Hotkey Apps as Sandboxing Requirement Goes Live on June 1? [Updated]</title>
		<link>http://www.macrumors.com/2012/05/17/apple-cutting-off-mac-app-store-hotkey-apps-as-sandboxing-requirement-goes-live-on-june-1/</link>
		<comments>http://www.macrumors.com/2012/05/17/apple-cutting-off-mac-app-store-hotkey-apps-as-sandboxing-requirement-goes-live-on-june-1/#comments</comments>
		<pubDate>Thu, 17 May 2012 19:20:34 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/apple-cutting-off-mac-app-store-hotkey-apps-as-sandboxing-requirement-goes-live-on-june-1/</guid>
		<description><![CDATA[<a href="http://www.tuaw.com/2012/05/17/nanny-computing-and-the-future-of-os-x/"><i>TUAW</i> reports</a> that Apple will be scaling back on systemwide "hotkey" apps, which allow users to call up other apps and functions, in the Mac App Store as of June 1, the same date the company's <a href="http://www.macrumors.com/2012/02/21/apple-extends-deadline-for-sandboxing-of-mac-app-store-apps-to-june-1/">sandboxing requirements</a> are scheduled to go into effect.<blockquote>Apparently, Apple will allow hotkey apps that are already in the Mac App Store before June to offer only bug fixes after that. New sandboxed apps and any apps that add features (i.e. non-bugfix releases) will not be allowed to support hotkeys.
<br />

<br />
TUAW has been told that Apple will be rejecting all MAS apps with hotkey functionality starting June 1, regardless of whether the new features are hotkey related or not. Basically, if you're developing one of those apps, an app that assumes you can still add hotkeys, don't bother submitting it to the Mac App Store.</blockquote>Various cross-scripting and macro apps will be affected by the change, which appears to be related to the sandboxing requirement that limits what applications can do on other parts of users' systems.
<br />

<br />
<img src="http://images.macrumors.com/article-new/2012/05/pixelmator_sandboxing.jpg" alt="" width="500" height="169" class="aligncenter size-full wp-image-343371" />
<br />
With the sandboxing requirement set to go into effect two weeks from now after several delays, a number of developers are undoubtedly working to make sure their apps are in compliance with the new rules.  Just today, Pixelmator <a href="http://www.pixelmator.com/blog/2012/05/17/pixelmator-2-0-4-sandboxing/">announced</a> that it has updated its image-editing app to meet sandboxing requirements, making it one of the first high-profile apps to make the move.
<br />

<br />
<b>Update</b>: <a href="http://www.macworld.com/article/1166857/apps_using_global_hotkeys_will_remain_welcome_in_the_mac_app_store.html"><i>Macworld</i> refutes</a> the claim regarding hotkey apps, citing its own sources saying "such apps remain welcome in the cozy confines of Apple's software store."<br />
<br />
<br />
<b>Recent Mac and iOS Blog Stories</b><br />
&#8226; <a href="http://www.macrumors.com/2012/05/17/physics-puzzler-feed-me-oil-free-for-today-only/">Physics Puzzler &#39;Feed Me Oil&#39; Free for Today Only</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/17/comcast-dropping-250gb-data-cap-in-favor-of-improved-data-usage-management/">Comcast Dropping 250GB Data Cap In Favor of &#34;Improved Data Usage Management&#34;</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/16/china-mobile-again-confirms-iphone-talks-with-apple/">China Mobile Again Confirms iPhone Talks with Apple</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/15/in-lawsuit-over-siri-apple-says-the-technology-is-cutting-edge/">In Lawsuit Over Siri, Apple Says the Technology is &#34;Cutting Edge&#34;</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/15/iphone-a-game-changer-for-customer-satisfaction/">iPhone a &#39;Game Changer&#39; for Customer Satisfaction</a><br />
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			<content:encoded><![CDATA[<p><a href="http://www.tuaw.com/2012/05/17/nanny-computing-and-the-future-of-os-x/"><i>TUAW</i> reports</a> that Apple will be scaling back on systemwide &#8220;hotkey&#8221; apps, which allow users to call up other apps and functions, in the Mac App Store as of June 1, the same date the company&#8217;s <a href="http://www.macrumors.com/2012/02/21/apple-extends-deadline-for-sandboxing-of-mac-app-store-apps-to-june-1/">sandboxing requirements</a> are scheduled to go into effect.<br />
<blockquote>Apparently, Apple will allow hotkey apps that are already in the Mac App Store before June to offer only bug fixes after that. New sandboxed apps and any apps that add features (i.e. non-bugfix releases) will not be allowed to support hotkeys.<br />
<br/></p>
<p><br/><br />
TUAW has been told that Apple will be rejecting all MAS apps with hotkey functionality starting June 1, regardless of whether the new features are hotkey related or not. Basically, if you&#8217;re developing one of those apps, an app that assumes you can still add hotkeys, don&#8217;t bother submitting it to the Mac App Store.</p></blockquote>
<p>Various cross-scripting and macro apps will be affected by the change, which appears to be related to the sandboxing requirement that limits what applications can do on other parts of users&#8217; systems.<br />
<br/></p>
<p><br/><br />
<img src="http://images.macrumors.com/article-new/2012/05/pixelmator_sandboxing.jpg" alt="" title="pixelmator_sandboxing" width="500" height="169" class="aligncenter size-full wp-image-343371" /><br />
<br/><br />
With the sandboxing requirement set to go into effect two weeks from now after several delays, a number of developers are undoubtedly working to make sure their apps are in compliance with the new rules.  Just today, Pixelmator <a href="http://www.pixelmator.com/blog/2012/05/17/pixelmator-2-0-4-sandboxing/">announced</a> that it has updated its image-editing app to meet sandboxing requirements, making it one of the first high-profile apps to make the move.<br />
<br/></p>
<p><br/><br />
<b>Update</b>: <a href="http://www.macworld.com/article/1166857/apps_using_global_hotkeys_will_remain_welcome_in_the_mac_app_store.html"><i>Macworld</i> refutes</a> the claim regarding hotkey apps, citing its own sources saying &#8220;such apps remain welcome in the cozy confines of Apple&#8217;s software store.&#8221;<br/><br />
<br/><br />
<br/><br />
<b>Recent Mac and iOS Blog Stories</b><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/17/physics-puzzler-feed-me-oil-free-for-today-only/">Physics Puzzler &#039;Feed Me Oil&#039; Free for Today Only</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/17/comcast-dropping-250gb-data-cap-in-favor-of-improved-data-usage-management/">Comcast Dropping 250GB Data Cap In Favor of &quot;Improved Data Usage Management&quot;</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/16/china-mobile-again-confirms-iphone-talks-with-apple/">China Mobile Again Confirms iPhone Talks with Apple</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/15/in-lawsuit-over-siri-apple-says-the-technology-is-cutting-edge/">In Lawsuit Over Siri, Apple Says the Technology is &quot;Cutting Edge&quot;</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/15/iphone-a-game-changer-for-customer-satisfaction/">iPhone a &#039;Game Changer&#039; for Customer Satisfaction</a><br/></p>
<p><a href="http://feedads.g.doubleclick.net/~a/qrJV01GTMntxxe0fFkiuuwFvDlg/0/da"><img src="http://feedads.g.doubleclick.net/~a/qrJV01GTMntxxe0fFkiuuwFvDlg/0/di" border="0" ismap="true"></img></a><br/><br />
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		<title>Physics Puzzler &#8216;Feed Me Oil&#8217; Free for Today Only</title>
		<link>http://feeds.macrumors.com/~r/MacRumors-iPhone/~3/tU1HNZVu3UM/</link>
		<comments>http://feeds.macrumors.com/~r/MacRumors-iPhone/~3/tU1HNZVu3UM/#comments</comments>
		<pubDate>Thu, 17 May 2012 18:38:00 +0000</pubDate>
		<dc:creator>Jordan Golson</dc:creator>
				<category><![CDATA[iOS Blog]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/physics-puzzler-feed-me-oil-free-for-today-only/</guid>
		<description><![CDATA[Our sister-site <em>TouchArcade</em> notes that Chillingo's excellent physics puzzler <em>Feed Me Oil</em> is <a href="http://toucharcade.com/2012/05/17/freebie-alert-chillingos-physics-puzzler-feed-me-oil/">free today for both the iPhone and iPad</a>. It's normally &#36;0.99 for iPhone and &#36;1.99 for iPad. <em>Feed Me Oil</em> is something of a mix between <em>World of Goo</em> and <em>Where's My Water?</em>.<br />
<br />
<img src="http://images.macrumors.com/article-new/2012/05/feedmeoil.jpg" alt="Feedmeoil" width="480" height="320"><blockquote>Every level features two things: A spigot where oil shoots from, and an area (usually designed as a mouth of a strange creature) where you've got to get the oil to. Completing each level involves getting the oil from the spigot to the goal area utilizing widgets you can drag into the game area. For instance, oil flows off simple platforms, it can be curved by magnets, and even blown in a different direction by fans.<br />
<br />
<em>Feed Me Oil</em> was shockingly popular when it first hit last summer, so there's a decent chance you already have it. If this is the first you've heard of it though, make sure you don't miss this freebie.</blockquote><br />
Feed Me Oil is available free for today for <a href="http://appshopper.com/games/feed-me-oil">iPhone</a> and as an HD version for <a href="http://appshopper.com/games/feed-me-oil-hd">iPad</a>. [Direct Link: <a href="http://itunes.apple.com/app/feed-me-oil/id422034547?mt=8">iPhone</a>/<a href="http://itunes.apple.com/app/feed-me-oil-hd/id422035154?mt=8">iPad</a>]
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</div>]]></description>
			<content:encoded><![CDATA[<p>Our sister-site <em>TouchArcade</em> notes that Chillingo&#8217;s excellent physics puzzler <em>Feed Me Oil</em> is <a href="http://toucharcade.com/2012/05/17/freebie-alert-chillingos-physics-puzzler-feed-me-oil/">free today for both the iPhone and iPad</a>. It&#8217;s normally &#36;0.99 for iPhone and &#36;1.99 for iPad. <em>Feed Me Oil</em> is something of a mix between <em>World of Goo</em> and <em>Where&#8217;s My Water?</em>.<br/><br />
<br/><br />
<img src="http://images.macrumors.com/article-new/2012/05/feedmeoil.jpg" alt="Feedmeoil" title="feedmeoil.jpg" width="480" height="320" class="aligncenter"/><br />
<blockquote>Every level features two things: A spigot where oil shoots from, and an area (usually designed as a mouth of a strange creature) where you&#8217;ve got to get the oil to. Completing each level involves getting the oil from the spigot to the goal area utilizing widgets you can drag into the game area. For instance, oil flows off simple platforms, it can be curved by magnets, and even blown in a different direction by fans.<br/><br />
<br/><br />
<em>Feed Me Oil</em> was shockingly popular when it first hit last summer, so there&#8217;s a decent chance you already have it. If this is the first you&#8217;ve heard of it though, make sure you don&#8217;t miss this freebie.</p></blockquote>
<p><center><iframe width="560" height="315" src="http://www.youtube.com/embed/X6qhbZkMA0Q?rel=0" frameborder="0" allowfullscreen></iframe></center><br/><br />
Feed Me Oil is available free for today for <a href="http://appshopper.com/games/feed-me-oil">iPhone</a> and as an HD version for <a href="http://appshopper.com/games/feed-me-oil-hd">iPad</a>. [Direct Link: <a href="http://itunes.apple.com/app/feed-me-oil/id422034547?mt=8">iPhone</a>/<a href="http://itunes.apple.com/app/feed-me-oil-hd/id422035154?mt=8">iPad</a>]</p>
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		<title>Apple&#8217;s Data Centers to Be Powered by 100% Renewable Energy</title>
		<link>http://www.macrumors.com/2012/05/17/apples-data-centers-to-be-powered-by-100-renewable-energy/</link>
		<comments>http://www.macrumors.com/2012/05/17/apples-data-centers-to-be-powered-by-100-renewable-energy/#comments</comments>
		<pubDate>Thu, 17 May 2012 18:06:34 +0000</pubDate>
		<dc:creator>Eric Slivka</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.macrumors.com/2012/05/17/apples-data-centers-to-be-powered-by-100-renewable-energy/</guid>
		<description><![CDATA[Earlier today, we <a href="http://www.macrumors.com/2012/05/17/apple-receives-regulatory-approval-for-20-megawatt-solar-farm-at-north-carolina-data-center/">noted</a> that Apple had received official approval for its 20-megawatt solar farm across the street from its data center in Maiden, North Carolina.  But even more significant developments are also occurring today, with Apple posting a <a href="http://www.apple.com/environment/renewable-energy/">new page</a> to the environmental section of its website touting that all of the company's data centers will be powered by 100% renewable energy.
<br />

<br />
<img src="http://images.macrumors.com/article-new/2012/05/maiden_data_center_power.jpg" alt="" width="560" height="356" class="aligncenter size-full wp-image-343354" />
<br />
At the North Carolina site, the previously-annnounced 20-megawatt solar farm is being joined by a second farm of equal size a few miles away.  Combined with the 5-megawatt fuel cell facility also being built at the data center, 60% of the data center's power needs will be generated on site.  The remaining 40% will be purchased through agreements with outside renewable power producers.<blockquote>We’re currently building two solar array installations in and around Maiden. These sites use high-efficiency solar cells and an advanced solar tracking system. A 100-acre, 20-megawatt installation on the same site as our data center will produce 42 million kilowatt-hours (kWh) of energy annually. A 100-acre site located a few miles away will produce another 42 million kWh. Together that’s 84 million kWh of clean, renewable energy supplied annually. When our bio-gas-powered 5-megawatt fuel cell installation comes online later this year, it will provide more than 40 million kWh of renewable energy annually. This means Apple will be producing enough onsite renewable energy — 124 million kWh — to power the equivalent of 10,874 homes.</blockquote>Apple's efforts in renewable energy will also extend to its other data center facilities, as the company <a href="http://www.macrumors.com/2012/04/18/greenpeace-activists-protest-at-apples-irish-offices-over-data-center-energy-use/">previously disclosed</a> that its upcoming Prineville, Oregon data center will be powered by 100% renewable energy.  And the new page posted today reveals that the company's original, smaller data center in Newark, California will soon be powered by renewable energy as Apple works to locate and purchase clean energy for the facility, with the capacity scheduled to be in place by February 2013.
<br />

<br />
Greenpeace last month <a href="http://www.macrumors.com/2012/04/17/greenpeace-takes-on-apple-and-other-tech-companies-over-coal-powered-data-centers/">bashed Apple</a> using estimates it claimed showed that only 10% of the North Carolina data center's power would be from renewable sources.  Apple rebutted those claims, noting that <a href="http://www.macrumors.com/2012/04/18/greenpeace-activists-protest-at-apples-irish-offices-over-data-center-energy-use/">at least 60%</a> of the center's energy would be from renewable sources.  With today's announcements, Apple has expanded its efforts even further to power all of its data centers with 100% renewable energy.<br />
<br />
<br />
<b>Recent Mac and iOS Blog Stories</b><br />
&#8226; <a href="http://www.macrumors.com/2012/05/17/comcast-dropping-250gb-data-cap-in-favor-of-improved-data-usage-management/">Comcast Dropping 250GB Data Cap In Favor of &#34;Improved Data Usage Management&#34;</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/16/china-mobile-again-confirms-iphone-talks-with-apple/">China Mobile Again Confirms iPhone Talks with Apple</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/15/in-lawsuit-over-siri-apple-says-the-technology-is-cutting-edge/">In Lawsuit Over Siri, Apple Says the Technology is &#34;Cutting Edge&#34;</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/15/iphone-a-game-changer-for-customer-satisfaction/">iPhone a &#39;Game Changer&#39; for Customer Satisfaction</a><br />
&#8226; <a href="http://www.macrumors.com/2012/05/15/google-chrome-browser-coming-to-ios/">Google Chrome Browser Coming to iOS?</a><br />
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			<content:encoded><![CDATA[<p>Earlier today, we <a href="http://www.macrumors.com/2012/05/17/apple-receives-regulatory-approval-for-20-megawatt-solar-farm-at-north-carolina-data-center/">noted</a> that Apple had received official approval for its 20-megawatt solar farm across the street from its data center in Maiden, North Carolina.  But even more significant developments are also occurring today, with Apple posting a <a href="http://www.apple.com/environment/renewable-energy/">new page</a> to the environmental section of its website touting that all of the company&#8217;s data centers will be powered by 100% renewable energy.<br />
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<img src="http://images.macrumors.com/article-new/2012/05/maiden_data_center_power.jpg" alt="" title="maiden_data_center_power" width="560" height="356" class="aligncenter size-full wp-image-343354" /><br />
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At the North Carolina site, the previously-annnounced 20-megawatt solar farm is being joined by a second farm of equal size a few miles away.  Combined with the 5-megawatt fuel cell facility also being built at the data center, 60% of the data center&#8217;s power needs will be generated on site.  The remaining 40% will be purchased through agreements with outside renewable power producers.<br />
<blockquote>We’re currently building two solar array installations in and around Maiden. These sites use high-efficiency solar cells and an advanced solar tracking system. A 100-acre, 20-megawatt installation on the same site as our data center will produce 42 million kilowatt-hours (kWh) of energy annually. A 100-acre site located a few miles away will produce another 42 million kWh. Together that’s 84 million kWh of clean, renewable energy supplied annually. When our bio-gas-powered 5-megawatt fuel cell installation comes online later this year, it will provide more than 40 million kWh of renewable energy annually. This means Apple will be producing enough onsite renewable energy — 124 million kWh — to power the equivalent of 10,874 homes.</p></blockquote>
<p>Apple&#8217;s efforts in renewable energy will also extend to its other data center facilities, as the company <a href="http://www.macrumors.com/2012/04/18/greenpeace-activists-protest-at-apples-irish-offices-over-data-center-energy-use/">previously disclosed</a> that its upcoming Prineville, Oregon data center will be powered by 100% renewable energy.  And the new page posted today reveals that the company&#8217;s original, smaller data center in Newark, California will soon be powered by renewable energy as Apple works to locate and purchase clean energy for the facility, with the capacity scheduled to be in place by February 2013.<br />
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<p><br/><br />
Greenpeace last month <a href="http://www.macrumors.com/2012/04/17/greenpeace-takes-on-apple-and-other-tech-companies-over-coal-powered-data-centers/">bashed Apple</a> using estimates it claimed showed that only 10% of the North Carolina data center&#8217;s power would be from renewable sources.  Apple rebutted those claims, noting that <a href="http://www.macrumors.com/2012/04/18/greenpeace-activists-protest-at-apples-irish-offices-over-data-center-energy-use/">at least 60%</a> of the center&#8217;s energy would be from renewable sources.  With today&#8217;s announcements, Apple has expanded its efforts even further to power all of its data centers with 100% renewable energy.<br/><br />
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<br/><br />
<b>Recent Mac and iOS Blog Stories</b><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/17/comcast-dropping-250gb-data-cap-in-favor-of-improved-data-usage-management/">Comcast Dropping 250GB Data Cap In Favor of &quot;Improved Data Usage Management&quot;</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/16/china-mobile-again-confirms-iphone-talks-with-apple/">China Mobile Again Confirms iPhone Talks with Apple</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/15/in-lawsuit-over-siri-apple-says-the-technology-is-cutting-edge/">In Lawsuit Over Siri, Apple Says the Technology is &quot;Cutting Edge&quot;</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/15/iphone-a-game-changer-for-customer-satisfaction/">iPhone a &#039;Game Changer&#039; for Customer Satisfaction</a><br/><br />
&bull; <a href="http://www.macrumors.com/2012/05/15/google-chrome-browser-coming-to-ios/">Google Chrome Browser Coming to iOS?</a><br/></p>
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